Did you know that 49% of new individual insurance clients in 2019, 2021 and 2022 are newcomers? Statistics Canada even estimates that by 2041 newcomers could represent up to 50% of the Canadian population. 

New Web Campaign

Knowing this, we are going all out with a 5-month web campaign! We'll be targeting newcomers inside and outside of Canada on Facebook, Google Search and display ads aiming to become their go-to insurer and wealth manager. 

What else?

As well as being available in English and French, more insurance and savings brochures and social media posts are now available in Punjabi and Mandarin.

Also, keep an eye out for:

• Two new articles in the Advice Zone
  • Establishing yourself financially in Canada
  • The Canadian health care system
• ia.ca banner
• Dynamic display on advertising panel (Toronto only)